04-17-09 Choosing a Company Name

As an business man, I have been involved with the naming of a few companies. I believe that a name should try to help the people dealing with it know what the company does. Example: DIAL ONE Cooling, Heating & Plumbing, Inc. tells the customer that this company does work in three areas, cooling, heating and plumbing.

Many folks like to use their own names in the company name. Example: Jim Jones Plastering Company.

There are a few names I would not recommend. Frank Uto, the plumber, should not name his company "F. Uto Plumbing". Jim Butram, the plumber, should not use the company name of "Butram Plumbing".

Here is a water company that I came across in Thailand,

"YELLOW SURPRISE Water Company".

Great name! Maybe a better name would have been: YELLOW SNOW Spring Water".

What do you think?